How to Take Advantage of Facebook’s Newsfeed Update
29/06/16 Uncategorized

How to Take Advantage of Facebook’s Newsfeed Update

Proponents of Word of Mouth Marketing, or WoM as the cool kids say, just received a big boost from Facebook.

If you missed it, Facebook announced that the newsfeed is changing again. This time, posts from friends and family will be given priority in the newsfeed.

“We’ve heard from our community that people are still worried about missing important updates from the friends they care about. For people with many connections this is particularly important, as there are a lot of stories for them to see each day. So we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed.”

Since the news broke this morning, social media marketers around the world have been channeling the Double Rainbow Man: But what does it mean?

Here are some of our initial suggestions on how to take advantage of the changes. Many of them are basic WoM tactics:

Ask People to Share: Pretty straightforward. Ask fans to share priority posts. Just make sure not to overdo it.

Find Super Fans: Influencers have been all the rage lately, and that probably won’t change. But there’s a big incentive now to develop programs for fans or super fans or ambassadors, whatever you call them, that help your brand reach people through their personal pages.

Re-Prioritize Influencers: Influencers who consistently engage followers on Facebook should be moved to the top of your influencer list. Bonus points if they re-post on their personal pages.

More UGC: Ask, or incent, your core audience to create and share content about your brand. It means a little less control over your messaging and branding, but it’s worth it.

Make it Share-Worthy: This isn’t new, but is true now more than ever. Challenge your teams to find creative ways to capture the interest of your audience. This probably means leveraging humor and testing more creative media types.

Shift Your Spend: Most brands have already shifted away from spending ad dollars on “Page Like” programs, and now there’s even more reason to put that budget to work to ensure your content reaches the right people.

On a side note, we don’t recommend giving up on community building altogether.

Happy Facebooking!

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4 Signs Your Agency Relationship has Stagnated
16/06/16 Sparkcell

4 Signs Your Agency Relationship has Stagnated

Agencies are best when they’re eager to impress. When agencies get comfortable, when they feel they no longer have to prove themselves, mediocrity sinks in and the work suffers.

I’ve seen too many organizations stay with agencies that can’t keep up with them. Why do they stay? Because the relationship with the agency is okay. It’s comfortable. And that’s bad for business—the agency’s and the client’s.

Here are four giveaways that it’s time shake up the stagnant relationship.

 

  1. You see the same ideas recycled.

Fresh ideas show an agency has drive, that they’re hungry to impress you.

The key giveaway that the agency has gone dry is recycled ideas. You’ve probably seen it. You attend a meeting and the agency shows up with the same ideas, concepts, and strategies—even if they didn’t work the last time.

Maybe the agency is burned out, or maybe they don’t care anymore about your product. Or, just as likely, they’ve maxed out their creativity. Either way, recycled ideas speak volumes about the poor state of your relationship with your agency.

 

  1. Things get a little…slow.

Agencies want to win. That’s the weird thing about us. We want to win the pitch, and then win customers for our clients.

Winners move fast in the marketing world. If you’re slow you’re dead.

Companies should be concerned when their agency takes too long to reply to emails, misses deadlines, or asks for extensions. It’s a sign something’s not right. Did the agency lose interest in the business? Did the agency shift talent, and key people, off the portfolio? Did the agency deprioritize existing business to chase new business, and is that shift hurting you?

 

  1. They nickel and dime.

We all understand that labor costs money, and that good agency work demands good pay.

Rates will rise, no doubt. And yes, overages cost. But the giveaway that the agency may not be hungry for business—and may not care for the relationship—is when they nickel and dime clients, and every small request results in a new statement of work. That’s how a lawyer behaves, not an agency.

Beware of agencies that hike rates without warning and seem more concerned about statements of work than putting out the best work possible.

 

  1. Talent leaves.

An agency is as good as its people. It’s a truism because it’s true.

There’s lots of movement in the industry, so we can’t judge an agency just because people come and go. But if an agency can’t keep talent, there’s a problem.

What’s worse is when an agency shifts talent off your projects. When they do that, you know you’ve been downgraded.

If key personnel leave the company, be sure to ask who will replace them. Try to find out why they left, and if you like them enough, where they’re going.

 

The Solution

Reaching out to another agency, particularly a smaller one, can be just what’s needed to re-energize your marketing organization.

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